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Summary
I am a Digital Marketing Manager with over 10 years of experience leading high-performing teams and driving customer-centric marketing strategies. My expertise lies in building and executing cross-channel lead nurturing programs spanning Email, Website, and SMS that strengthen brand relationships and deliver measurable results.
I prioritize creating an environment where teams can thrive. I believe that when people feel supported, valued, and empowered, they deliver their best work and that directly translates into exceptional customer experiences. I focus on developing clear processes, fostering collaboration, and encouraging continuous learning so my team stays ahead of industry trends.
A core part of my approach is customer experience mapping. By identifying key touchpoints and communication opportunities, my team and I design personalized, meaningful interactions that both improve customer satisfaction and increase conversion rates. Ultimately, I am passionate about uniting data-driven insights with human-centered leadership to build lasting value for both the business and its customers.
Experience
- Leads multiple functional teams within Digital Marketing, including Email Marketing, Paid Media, Website Strategy, Content, SEO, and Analytics.
- Responsible for implementing and optimizing digital marketing strategies across channels to drive business growth and enhance customer engagement.
- Collaborates closely with business unit stakeholders to align digital initiatives with company revenue goals.
- Manage and train team members on email best practices and cohesive strategy development to serve a variety of internal business units.
- Lead ideation and formation of digital marketing strategies - from campaigns and marketing roadmaps to tactics across all aspects of the customer journey.
- Partner with the Analytics Team to monitor, analyze and report on campaign KPI’s and conversion metrics and make recommendations on how to adapt strategies and tactics based on data to continually refine our process to convert customers.
- Act as a key collaboration liaison between developers, Digital Marketing, Salesforce and Creative teams as it pertains to Marketing Cloud campaigns and strategies.
- Provide recommendations to the manager on performance and staffing as appropriate.
- Manage, plan, create, code, and test responsive, mobile-friendly and dynamically customized email campaigns for deployment within predetermined dates and times.
- Test email rendering for consistency across all email clients (Gmail, Outlook, Yahoo, etc.) and devices (desktop, mobile, tablet).
- Proactively identify areas for improvement in email strategy and stay current with latest email and SMS best practices.
- Measure and analyze campaign effectiveness by reporting on performance and conversion metrics.
- Drive awareness for new content, company announcements, and upcoming product releases through email.
- Build and maintain relationships within various communities to create visually compelling stories.
- Utilize PhotoShop to create versions of photos suitable for newsprint as well as online publications.
- Write in AP Style to craft cutlines and update metadata for each photo submitted for publication.
- Adhere to strict deadlines and organizational procedures.
- Maintain ownership of the day-to-day, hands-on execution of all email-related tasks, including segmenting audiences, crafting compelling copy, pulling reports, and updating code.
- Ensure that email/SMS initiatives were complete, on-time, and executed with a high degree of accuracy and effectiveness.
- Conduct A/B and multivariate tests to assess campaign effectiveness, analyzed results, and extracted valuable insights to optimize future email campaigns.
- Collaborate with cross-functional teams to ensure alignment and seamless integration of email campaigns within broader marketing initiatives.
- Create personalized scripting to improve customer experience and increase ROI.
- Support and motivate a team of 15 people and provide feedback to help build connections with customers.
- Report on call team performance and ensure compliance requirements are met on every call.
Education & Certifications
Journalism and Electronic Media — B.S. in Communication
Credential demonstrating expertise in email strategy, subscriber management, deliverability, and integrations.
Verify Certification →Training in analytics setup, reporting, segmentation, and advanced analysis techniques.